The development of technology has changed many aspects of life, including how businesses market their products and services to customers.
We can take advantage of the digital world with an online advertising presence, by building a brand and providing a great customer experience that also brings more potential customers and more, with a digital strategy.
The age of newspaper advertisements and TV commercials gradually loses its prominence. And disregarding this fact and not implementing digital marketing in your business will only mean you lose the opportunity to promote your products or services to a much bigger target audience.
Continue reading to learn more about digital marketing and what you need to do to help expand your customer reach and grow your online presence.
What is Digital Marketing?
Digital marketing also called online marketing, this term refers to the use of digital channels to market products and services to reach consumers. This type of marketing involves the use of websites, mobile devices, social media, search engines, and other similar channels. Digital marketing became popular with the advent of the internet in the 1990s.
Digital marketing involves some of the same principles as traditional marketing and is often considered a new way for companies to approach consumers and understand their behavior. Companies often combine traditional and digital marketing techniques in their strategies
4Types Of Digital Marketing
All the different types of digital marketing that you can implement in your company have three goals in common: to raise brand awareness, generate leads, and increase sales. Knowing the differences between each type will help you put them to good use to promote business growth.
Here are the different types of digital marketing that you need to know.
1- Search Engine Optimisation (SEO)
Search engine optimization or SEO is a type of digital marketing that inputs the right keyword into your content to optimize your website’s appearance on the first page of search engine results pages (SERPs) to acquire more traffic and strengthen your online presence.
You have to perform proper keyword research to know which one is the right keyword to use. If you are unfamiliar with keyword research, it is a method used to identify popular search terms or phrases that people are searching for online.
2- Social Media Marketing (SMM)
Besides search engines, using social media as a marketing platform is another effective type of digital marketing. The primary goal of a social media marketing campaign is brand awareness and establishing social trust.
As you go deeper into social media marketing, you can use it to get leads or even as a direct sales channel. Promoted posts and tweets are two examples of social media marketing
3- Content Marketing
The goal of content marketing is to reach potential customers through the use of content. Content is usually published on a website and then promoted through social media, email marketing, search engine optimization, or even PPC campaigns. The tools of content marketing include blogs, ebooks, online courses, infographics, podcasts, and webinars.
4- Email Marketing
Email marketing is still one of the most effective digital marketing channels. This type of marketing allows companies to get in touch with potential customers and anyone interested in their brands.
Many digital marketers use all other digital marketing channels to add leads to their email lists and then, through email marketing, they create customer acquisition funnels to turn those leads into customers.
